want started with a frustration we think most people share: the feeling that dating apps had become transactional, shallow, and exhausting. Swipe-based platforms optimise for engagement, not connection. We asked ourselves — what if we built the opposite?
Founded in London, want was designed around the belief that the most meaningful connections happen when you lead with substance. Our process is deliberately slow, deliberately considered. Every feature exists to protect the experience — from identity verification to voice notes to the mutual interest model that ensures both people are equally invested at every step.
We're a small team building something we wish existed. Not a platform that monetises loneliness, but a community that values depth, safety, and the kind of connection that's worth the wait.